So I was at a local alternative event last night,
just enjoying myself and a MySpace friend of mine sat down next to me and
handed me a CD. He explained that he had been in his car burning them to pass
out at the event. He also mentioned that his one-man band had an event or two
not long ago where he was asked to do a live show with 15 minutes preparation.
He went on about how he was “not happy with how the show turned out”. One of my contributions to this 5 minute
conversation included my inquiring as to why only his musical name was written
on the burned CD instead of his music website/contact info. He said that he
didn’t have a lot of time and all someone had to do was Google the name on the
CD and they “should” be able to find his MySpace page, website and other online
media.
There was a lot I wanted to say to my friend. The
intense passion he had for his dream (turning his one-man “band” into a full
band and making it big) was evident from his eyes and revealed in his tone. He
wanted this bad. But I could also tell from his self-described actions that his
business sense was lacking.
I make a
point not to do “business” when I’m out playing and having a good time. Admittedly,
it’s difficult sometimes because coaching, mentoring, and consulting come so
naturally to me. Yet I somehow managed to bite my tongue and promise to listen
to the 3 song CD.
I did listen to it. I’m
listening to it now actually. It’s an unfortunate, but common combination I noticed.
A very talented musician with a not so talented business acumen. In my article How
to Catch a Career in the Indie glam, Goth, Industrial and Synth rock Music
Industry
I highlighted the need for professionalism, but I could have emphasized the
importance of business acumen as well. I also highlighted the importance of taking
advantage of opportunities. Thing is, it’s actually more important to always
being prepared for them (because if you’re not, it may actually be in your best
interest to turn them down). For my own business, I don’t accept every
invitation to “partner” and I don’t accept every invitation for a reciprocal link.
Things aren’t always a good fit. In other words, don’t take an opportunity to
showcase what you have if you’re not ready. Those perfectionists out there
should keep in mind that you may never be 100% ready, but you can still allow
yourself much more than 15 minutes. What you showcase could be the last chance
you get. Manage this risk accordingly. It can leave a bad taste if you’re not careful. Why would we expect 15
minutes worth of preparation for a live show to result in success? His time may
have been better served graciously asking for a rain-check and following up
with the coordinator to ensure he got it.
And another thing, don’t make it hard for potential fans to find you. Put your band name and website on your CDs. What do you mean you didn’t have time? If you don’t, then truly, what’s the point? And stop with the burning CDs in your car. Manage your time better, and always be as prepared as possible. Work smarter, not harder. You and every one of you should always have time to do your best and put your best foot forward.
