I was invited to watch a info video about a new product that could help me in my own business. I was very interested. Guess what? The company created an unrealistic time frame for making said video available, in order to create a "strong incentive" to watch the video quickly.
Lesson: Know your audience and cater to them, otherwise you'll lose them and your credibility. Using "scarcity" strategies to entice people to take action quicker won't work if you have no idea how to effectively use them. In other words, don't cut off your nose to spite your face
You've seen scarcity strategies before: "If you call within an hour you'll get XYZ for free!" or "Only 5 left, don't get left out!"
This business, which I won't name, said in their marketing email, "I don't want you wasting any more time trying to use ineffective strategies to transform your business: I want to help you to get it right now with simple, easy to implement strategies and tools."
If they can't get their own marketing strategies right, how can they help anyone with theirs?
Many companies attempt to use cookie-cutter strategies, but don't do so effectively. They end up tripping over their own feet and missing tremendous opportunities for profit. Don't be like them. Your specific marketing strategy should correlate with your target audience. Is your target audience busy? Give them more time. Where do they go? Go market there. What do they want and need? Give it to them.
Cookie-cutter approaches just won't cut it in this economy.
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